Parent portal
Parents get their own login, not a forwarded screenshot. Each record holds separate father, mother and guardian profiles (names, contact details, occupation) so the right guardian is reachable, and both parents can be kept informed.
Student–Parent Relationship Management
The enquiry is not the hard part. The ten years after it are.
SPRM is the module of the EnrollUp platform that handles the relationship side of an institute: the parent, the enquiry pipeline, the follow-up that never happened. The LMS runs the academics. SPRM runs the trust.
Why a separate idea
A sales CRM closes a deal. An institute keeps a relationship.
Generic CRMs are built to move a lead to "won" and then forget it. That is exactly wrong for education.
In an institute the relationship starts at the enquiry and continues for years, across a parent who pays, a student who attends, and several teachers who each see one slice. The parent who asked about fees in March is the parent asking about board results two years later, and if those are two unrelated records, you have already lost the thread.
SPRM keeps one record through enquiry, admission, and the full time the student is enrolled.
Enquiry pipeline
Product screenshot to be added
What you get
What SPRM does.
Everything in this section is live in the product and running at institutes today. What is still ahead is listed separately below. We would rather under-promise than have you discover the gap after signing.
Teacher–parent threads
Threaded discussions between a teacher and a parent, with file attachments, held inside the platform. A conversation about a child's progress stays attached to that child, searchable next term, and not lost when a staff member leaves.
Enquiries & follow-up
Capture enquiries with source, board, standard, subject, stream and school. Log activities against each one, import in bulk, and let automated lead-activity reminders stop a warm enquiry from going quietly cold.
Ask the Expert & forum
Students raise questions to a designated expert, and a discussion forum gives them somewhere to ask peers. Doubts get answered in a place the institute can see, instead of disappearing into a group chat.
AI Next Best Action
On any enquiry, an AI-suggested next step: who to call, what to say, when. The platform records whether the suggestion was actually performed, so the feature is accountable rather than decorative. Metered with a monthly quota per institute.
WhatsApp at scale
Reach parents where they already are, through the official WhatsApp Cloud API: approved templates, auto-replies, targeted campaigns and delivery analytics, all from your institute's number and all logged.
Teacher–parent discussion
Product screenshot to be added
The point of all of it
Parents leave institutes they feel ignored by.
Very few families withdraw because the teaching was bad. They withdraw because for four months nobody told them anything, and then the fee reminder arrived.
SPRM exists to make the ordinary contact (the progress update, the attendance note, the answered question) happen reliably, and to leave a record when it does. That is not a glamorous feature list. It is the difference between a student who re-enrols and one who does not.
See how it connects to the LMSQuestions
About SPRM
What does SPRM stand for?
Student–Parent Relationship Management. It is the module of the EnrollUp platform that handles the relationship side of an institute, meaning the parent relationship, the enquiry pipeline and the follow-ups, as opposed to the academic administration handled by the LMS.
How is it different from a normal CRM?
A sales CRM closes a deal and moves on. In an institute the relationship starts at the enquiry and continues for years across a parent, a student and several teachers. SPRM keeps the same record through enquiry, admission and the whole time the student is enrolled.
Do parents get their own login?
Yes, their own credentials, not a forwarded screenshot. The parent record holds separate father, mother and guardian profiles, so more than one guardian can be reached properly.
Is SPRM sold separately from the LMS?
SPRM is a module of the same platform rather than a separate install. Institutes commonly start with SPRM, because enquiries and parent communication are usually the most painful gap, and enable the academic modules later.
What AI does SPRM use?
Two things: AI-assisted Next Best Action on leads, which suggests the next step on an enquiry and records whether it was acted on, and AI assistance when drafting message templates. Both are metered with a monthly quota per institute.
Who holds the student and parent data?
Your institute does. You hold the relationship with the parent and you decide how that data is used; we process it on your behalf as part of running the platform. Our privacy policy sets out that split, the safeguards, and how it maps to India's Digital Personal Data Protection Act, 2023.
Start where the leak is.
Most institutes find their enquiries and their parent communication are the two things costing them most. Show us yours and we will tell you plainly whether SPRM helps.